Everybody wants to be found through the search engines, especially Google. The way this is achieved is through SEO (Search Engine Optimisation). It can be done quickly by paying the search engines a lot of money or over a longer period of time by ensuring certain elements are in place to give you the best possible chance of being found by search engines.

This is done through keyword search tags, titles, descriptions and other code. However this alone will not make your site popular. Site popularity is quite complex and is a long term strategy. Things that can help are...

The days of starting an internet shop and becoming an overnight success are over. You should be realistic about your website goals and concentrate on using your website as a complimentary marketing tool - not the be all and end all of your business. Remember there are hundreds and thousands of websites competing against yours for visits to their site.

The difficulty lies in the way search engines work. Search engines are providing a service - somebody types in keywords and the search engine guesses at the sites that are most likely to be helpful to their user. They use a complex formula to do this - they look at keywords, actual content of a website, how many other people are linking to the site, but ultimately they take note of how popular the site already is. Two identical sites can bring two totally different results if one site is already achieving hits and the other site isn't.

So be patient - if you have realistic expectations of SEO and have the essential elements in place supported by other marketing strategies then your site should one day achieve its goal - first listing on the first page of google.